The Benefits of Starting Your Own Proposal Planning Service or Adding Proposal Planning to Your Business

In a world where people want to make their special moments unforgettable, proposal planning is a growing niche that's full of opportunity.

Whether you’re just starting out in the world of events, or are already in the industry - for example if you are a photographer, florist, venue owner etc. Adding proposal planning to your services can bring in new clients and diversify your income.

If you’re thinking about starting your own proposal planning company or adding this as an offer, we promise it can be an exciting and most fulfilling job! Here are the top benefits in working in the industry!

One: Owning Your Own Business and Creative Freedom

Starting your own proposal planning service gives you the chance to build something uniquely yours. You have the freedom to shape your brand, style, and approach without being tied to someone else’s vision. Here’s why owning a business in this niche is so rewarding:

Be Your Own Boss: When you start your own proposal planning company, you have full control over your schedule, pricing, and the type of clients you want to work with. You’re not answering to anyone else, and you can decide how to run your business.
Creative Freedom: Proposal planning allows for immense creativity. Since every couple is unique, you get to design custom events that reflect their love story. Whether it's an adventurous mountaintop proposal or a surprise flash mob, you get to create magical, once-in-a-lifetime experiences.
Flexible Work Hours: Unlike weddings or large-scale events that can take months of preparation, proposal planning is often more compact. This means you can work more flexibly, choosing projects that fit around your personal life or other business commitments.

Two: Celebrate Love and Make Dreams Come True

At its heart, proposal planning is all about love. You’re helping people create one of the most memorable moments of their lives. Here’s why this can be one of the most fulfilling careers:

Emotional Impact: You get to witness the pure joy, excitement, and sometimes surprise of a proposal firsthand. You’re not just planning an event—you’re helping people celebrate love and begin the next chapter of their lives.
Long-Lasting Memories: Couples will look back on their proposal for the rest of their lives. By being the one who helped craft that moment, you’re playing a significant role in their love story. There’s something deeply rewarding about helping people experience such happiness.
Positive Environment: Working in the romantic event and proposal industry means you’re constantly surrounded by love, celebration, and excitement. It’s a career that’s emotionally fulfilling and makes a real difference in people’s lives.

Three: Small Initial Investment

Starting a proposal planning service doesn’t require a massive upfront investment, making it an accessible business for many people. Here’s why the barrier to entry is relatively low:

Minimal Overhead: Unlike large event planning businesses that may require expensive venues, staff, or equipment, proposal planning can be done on a smaller scale. Most proposals are intimate events with just two people, meaning you don’t need to invest in large-scale logistics. You can often work from home and outsource any needed services like photography, floristry, or catering.
Flexibility to Start Small: You can start small by offering your services to friends and family or by creating a few styled proposal shoots to build your portfolio. This allows you to grow your business gradually without needing a large budget upfront.
Cost-Efficient Marketing: With the rise of social media, you can promote your services without spending a fortune on advertising. Platforms like Instagram, Pinterest, and Facebook are perfect for showcasing visually stunning proposals and reaching your target audience organically.

Four: Another Source of Income for Related Businesses

If you’re already in a related business like event planning, photography, or floral design, adding proposal planning to your services is a smart way to diversify your income and reach new clients.

Attract a New Audience: Offering proposal planning as an add-on to your existing services allows you to tap into a market that might not have come to you for other events. People often look for proposal planners separately from wedding planners, so offering both services can open up your business to a new group of clients.
Repeat Business: Proposals can lead to long-term client relationships. Once you’ve helped plan a magical proposal, that same couple may come back to you for their engagement party, wedding, or even future anniversaries and romantic events. You’re creating a pipeline of business by becoming a trusted part of their journey as a couple.
Cross-Selling Opportunities: If you’re in the wedding industry already, adding proposal planning gives you an opportunity to offer package deals. For example, a wedding photographer could offer proposal photography, or a florist could include custom proposal bouquets along with wedding services.
Seasonal Demand: While wedding season is more heavily concentrated in the summer months, people propose year-round, making proposal planning a great way to even out your income during quieter times. For example, holiday seasons like Christmas, New Year’s Eve, and Valentine’s Day are popular times for proposals, so you’ll always have demand, even in the off-wedding season.

Five: Low-Pressure, Intimate Events with Room for Creativity

Unlike weddings, which often involve complex logistics and the pressure of managing large crowds, proposal planning focuses on intimate, low-key events. This offers unique benefits:

Lower Stress, More Creativity: Proposals typically involve only two people and a few close vendors. This means you won’t be dealing with the high-pressure environment of a full-scale wedding, where multiple guests, timelines, and large setups are involved. Instead, you can channel your energy into creativity and personalised details that make the proposal unique.
Freedom to Experiment: Proposal planning allows you to take more creative risks. Because it’s a smaller, more personal event, clients may be more open to adventurous ideas or themes. You can push your creative boundaries and experiment with design elements that might not be possible in larger events.
Quick Turnaround: Proposals usually have a faster turnaround than weddings or corporate events. You might plan a proposal within a few weeks rather than months, allowing you to take on more clients and increase your income without being tied down to long-term projects.

Six: Tap into the Growing Trend of Personalised Experiences

As more couples seek out personalised, memorable proposals, this niche is becoming increasingly popular. In today’s world, people value unique experiences over material goods, and this trend is translating into how people approach proposals.

Unique Selling Point: Proposal planning offers a highly personalised service that’s different from traditional event planning. You’re not just planning an event—you’re crafting a one-of-a-kind moment that’s tailored to the couple’s story, preferences, and personalities.
Storytelling Through Proposals: Today’s couples want to share their proposal stories with friends, family, and even on social media. By offering unique, Instagram-worthy proposal setups, you can tap into the demand for shareable experiences that people are excited to showcase.
Stay Ahead of the Competition: If you’re already in the wedding or event industry, adding proposal planning to your services can help you stand out from competitors who only focus on weddings or larger events. As the proposal industry grows, having experience in this niche can position you as a go-to expert for couples looking to make their proposal memorable.

Seven: Work with a Wide Range of Clients

Proposal planning gives you the opportunity to work with a variety of people, from those planning simple, intimate moments to clients who want elaborate, grand proposals.

Variety of Events: Proposals come in all shapes and sizes, from casual beach walks to extravagant rooftop setups. This diversity keeps the work exciting and offers plenty of opportunities for you to expand your skills as an event planner.
Cater to Different Budgets: Proposals don’t always require a huge budget. You can offer a range of packages that cater to clients with different financial means, from simple, intimate proposals to luxurious, over-the-top surprises. This flexibility can help you attract a wide client base and ensure a steady flow of business.

Conclusion:

Starting your own proposal planning service or offering it as part of your existing business comes with a range of benefits. Not only do you get to own a business with creative freedom, but you also have the chance to celebrate love and make people’s dreams come true in one of the most exciting moments of their lives. The small initial investment, low-pressure nature of proposals, and opportunity to diversify your income make proposal planning an excellent addition to any related business.

Whether you’re looking to start your own company or expand your current services, proposal planning offers an exciting, profitable, and emotionally rewarding career.

In our course you will be taught about the in's and out's of proposal & romantic event planning and learn from the founder of the Industry - Daisy Amodio, owner of The Proposers. 13 years ago when Daisy opened up her business it was the first-ever proposal planning company in the world. Now after 5,000 proposals (and counting) she is ready to take you behind the curtains and set the foundations for your success in your new happy career!

Lots of Love,

Daisy & The Proposers Team x