A Guide To: How Do I Get My First Romantic Event/ Proposal Client?

If you’re passionate about creating magical moments for couples and want to venture into the romantic event and proposal planning industry, the big question is ...

How do you land your first client? The industry of proposals and romantic events is growing, with more people seeking to make their special moments unforgettable. Here's a step-by-step guide to help you secure that all-important first client and start building your portfolio.

Firstly, define your niche! 

Before you start looking for clients, it's crucial to define what makes your services unique. The romantic event industry includes everything from wedding proposals and anniversaries to intimate date nights or engagement parties. 

So, Ask yourself ...

What type of romantic events do I want to focus on?

What sets me apart from other planners in this space?

For example, you might specialise in surprise wedding proposals with an elaborate theme, or your niche could be designing intimate, luxury experiences for couples. Your value proposition could be based on creativity, attention to detail, or offering budget-friendly but beautiful events.

Secondly, build a simple portfolio or mock proposal.

Even though you don’t have clients yet, you can still showcase your talents. You can do this by planning and staging a mock proposal or romantic event. Create a scenario, design the setup, and take high-quality photos and videos. It could be as simple as a styled photoshoot in a park with a beautiful setup or a mock candlelight dinner. You can also collaborate with vendors. Reach out to local florists, photographers, or decorators who might be willing to partner with you for the portfolio shoot. This benefits them too, as it provides more exposure for their business. When you do this ensure you highlight the details. Your portfolio should show off your ability to plan every aspect of an event, from the venue setup to timing and any personalised touches.

Even if it’s a mock event, this will give potential clients a clear vision of your style and skills.

Next create a professional online presence.

In today’s digital world, having an online presence is non-negotiable. Potential clients are likely to search for you online before contacting you. It is essential that you have a website, even a simple one-page website showcasing your services, photos, and contact information is enough to start. Make sure it includes your portfolio and an “About Me” section that communicates your passion and expertise in romantic event planning.

It is also essential you have social media profiles: Instagram and Pinterest are especially important for romantic events because they are highly visual platforms. Post pictures of your mock setups, mood boards, and inspiration for future clients to see. Use relevant hashtags to reach your target audience.

It is also important to have testimonials or recommendations: Even if you haven’t had official clients yet, you can ask vendors or friends to give feedback on your work ethic or creativity, which can be displayed on your website and social media profiles.

Furthermore, you need to network with the right people.

The event planning industry thrives on relationships, and romantic events are no different. Start building your network by firstly connecting with vendors, photographers, florists, venues, and even jewellers can be a rich source of referrals. Join local wedding vendor groups, attend bridal shows, or simply introduce yourself to these vendors online. Explain that you're starting in the romantic proposal niche and would love to collaborate or refer clients to each other. Secondly, attend networking events, join event planning and wedding-related networking groups or attend industry events in your city. Meeting other event planners, suppliers, and vendors can help you establish valuable connections that can lead to your first client. Thirdly, Reach out to influencers: If your budget allows, you can offer to collaborate with local influencers to create a romantic event for them at a discounted rate. Their social media followers can help give you visibility and build credibility.

Offer Introductory Discounts or Packages.

When you’re starting, one of the best ways to entice your first client is by offering an irresistible deal. For example, discounted rates offer a reduced price for your first couple of clients in exchange for testimonials, reviews, and photos that you can use in your portfolio. Or, special packages, create proposal packages that are easy for clients to understand. For instance, offer a “Simple and Sweet” package with a romantic dinner setup or a “Luxury Proposal” package that includes custom décor, a professional photographer, and a scenic venue.

Promote these offers through your website, social media, and local community boards to generate interest.

Use Local Marketing to Your Advantage.

Your first clients are most likely to come from your local community, so it’s essential to start there. You can do this through joining local wedding forums and groups to announce your services. Many people planning proposals or romantic events will ask for recommendations in local Facebook groups or community boards. Advertise in local publications or websites that focus on weddings or events. If budget allows, you can run ads in local wedding magazines or online directories like The Knot or WeddingWire. You can also collaborate with local businesses like jewellers or florists. Leave your brochures or business cards with them, and ask if they can refer clients to you.

 Focus on Customer Service and Personalisation.

In the romantic event and proposal industry, it’s all about creating an unforgettable experience. Your client’s satisfaction will determine whether they refer you to others or leave glowing reviews, which are crucial for building your business. You must listen closely to what your client wants. Understanding the couple’s story, preferences, and style will help you personalise the event. Make them feel like you’re invested in making their moment as special as possible. You must also be reliable and communicative. Always respond to inquiries promptly and keep your clients updated on every detail of their event.

Ask for Referrals and Testimonials.

Once you’ve planned and executed your first romantic event, leverage the experience for future growth. Ask your clients to provide a testimonial, display it on your website and social media. A great review from your first client will lend you credibility. You could also ask your clients to refer you to others, Word-of-mouth is a powerful tool, especially in the romantic event space. Happy couples are likely to share their experience with friends and family.

Conclusion:

Getting your first romantic event or proposal client may seem challenging, but with a clear niche, a well-curated portfolio, and strategic networking, you can break into the industry. Focus on building strong relationships, delivering excellent customer service, and continuously showcasing your creativity and passion. Soon enough, you’ll be creating unforgettable moments for clients and building a thriving business in the romantic event planning space.

By taking these steps, your dream of planning romantic proposals and events can become a successful, fulfilling career! 

To learn more about building a romantic events business why not sign up to our course today to become a romantic event pro! Click here to find out more

Lots of love, 

Daisy and The Proposers Team x