Q & A with Founder Daisy Amodio

proposal proposal planning questions and answers starting a business

How did you become a proposal planner?

My brother knew I had a creative side to me and asked for assistance in planning his proposal for his lovely girlfriend. I had no idea that this would be the start of a new adventure but I created a unique treasure hunt around London for his girlfriend. We took her to all her favorite spots around London and ended it with a rooftop proposal at sunset. It was truly magical. After it was such a success I googled ‘proposal planner’ and nothing came up so I decided to launch The Proposers.

I gave everything I had to the launch. I went with my gut as I knew there was a gap in the market for proposals and here we are, 4000 events later and still enjoying the last as much as the first.

- Daisy holding champagne at a romantic event surrounded by flowers.

You’re married.. who proposed to who and how was it done?

I had been with my boyfriend for five years at the time and we had recently bought our first flat in London. He knew I had always wanted a private proposal and he delivered it to perfection! I turned the lock in the door to a candlelit path covered in petals leading me to the roof terrace door to find a sign that read ‘Is this how you pictured your future?’.  As I opened the door he stood there fully suited like James Bond, surrounded by candles and more petals. He got down on one knee and the rest is history! He knew it's all in the details for me, so even booked an incredible hotel for the evening. Booked me in to get my nails done and organized a lunch with my mom the next day to tell her the big news. I wouldn’t have it any other way!

- Daisy and husband Henry on their wedding day in the beautiful grounds. 

What is your favourite thing about your job?

Coming up with an idea that has never been done before is always a highlight, the lightbulb moment is the best feeling! But it has to be making a couple extremely happy. You’ve been planning this in secret with one of them for so long and to finally make it reality and witness the happiness on their faces is without a doubt my favorite part.

- The Proposers beautiful proposal set up in Paris. A happy couple enjoying their moment with the Eiffel Tower as a backdrop with white roses and candles everywhere. 

What is your least favorite thing about your job?

This has to be picking up the petals at the end of the event! It’s not all glamorous. We spend so much time making the scene look picture perfect but we always leave the place as we found it and picking up thousands of flower petals can take some time! You could be in the most spectacular spot but you’re often the first there and there last to leave.

If you had to pick your favourite proposal you’ve worked on, what would it be?

This is a hard question, they can be so varied and I’ve worked in so many countries with so many different budgets but it's got to be the first ever proposal I created for a client. She was a huge art lover, she created work and shared it through her Pinterest but she was not a working artist. We wanted to make her feel special and show off her talent so we created a fake invitation to a castle that was opening a gallery space. There were eight easels all relating to their relationship and in the style of her artwork.  We had people walking around so she didn’t suspect anything and as they got to the last easel, everybody in the room quietly departed. We removed the velvet cloth covering it to reveal her artwork with the message ‘will you marry me?’. Her partner was down on one knee and it gave me the confidence that I had chosen the right career when I saw how happy it made them!

What’s your biggest accomplishment since The Proposers began?

Somebody once told me that my business wouldn’t succeed past the three year mark and I am now entering my eleventh year. Not only did we succeed from the beginning but we did it in an industry that did not exist so I was learning so much at the start. At the time there were plenty of wedding planners but proposal planners were not a thing. This is why I have set up the Romantic Event Academy as I want to give people the help I needed when setting up eleven years ago. 

Another accomplishment would be seeing how much The Proposers has grown, we began with budgets as low as £500 and now some of our budgets are as high as £800,000. We are trusted to deliver a service that matches that price, my business dreams have become reality. I have launched Daisy Amodio Events since The Proposers as I was getting so many happy clients who wanted the wedding planned after their proposal was such a success. I’ve been fortunate enough to fly around the world and hire the best of the best, I’ve hired the likes of Katy Perry and Ed Sheeran through my job and I couldn’t be prouder of all we have achieved to date. 

- Proposal in the South of France by The Proposers. Blue skies, sea views and a colourful floral theme. 

The Romantic Event Academy is an online training platform dedicated to teaching the business of romantic event planning. We offer an online course that teaches you everything you need to know to start your own romantic event planning business. 

Take our quiz to find out if this is the career for you or contact us on [email protected] for more information. 

Love Daisy and the team x