A Step-By-Step Guide: how to become an event planner specialising in proposals

In this post we will take you on a step-by-step journey of the key parts of starting your very own Proposal Planning company. So, sit down, get comfy and enjoy the journey.

Whether you are looking into getting into your first career or looking to have a career change, then look no further as we have a perfect career lined up for you in events. If you have always dreamt of being part of someone’s big day, are a sucker for romance and have a creative eye then this is the perfect job for you.

STEP 1: Understand your competitors

The number one priority when starting your Proposal Planning company would be to research your market. This will be understanding your competitors, what their niche is, what works for them and potentially what doesn’t work for them. It is no good if you set up a company where your niche is fairy tale proposals and there is a company down the road that does the exact same thing. You need to set up a company that sets yourself apart from the rest. But fear not, as Proposal Planning companies are a fairly new concept it means that the market is far less saturated compared to wedding planning companies. Remember that wedding planning is a billion-dollar market and with every wedding comes a proposal!

STEP 2: Understand your target audience

Once you have worked out your market it is super-duper important that you figure out who your ideal clients are. This is when you need to look for your target audience. Once you have discovered who your target audience is it will make it easier in the future to tailor things such as marketing towards them. For example, do you want to target people with super big budgets of $20k plus and only do fewer but larger scale proposals? Or do you fancy doing smaller budget proposals but more frequently? Do you want to do English proposals? Or international? This is completely up to you but once you have this decided you can tailor your business plan to suit who your clients will be. This will lead to greater success as you are more focused on a certain demographic.

We would also like to note that by having this targeted ideal client does not mean you cannot then branch out in the future. However, to start off with it is good to have a baseline of your primary audience and grow over the years.

STEP 3: Start buying your props

After you have your ideal customers in the bag you should start looking into buying some decorative props. It is good for you to have a baseline of props that people frequently ask for that you can reuse. Then, over time you can collect and grow your props. As a baseline we would personally recommend that you get:

Fake petals (unless the client has a big budget it will almost always be fake petals). We would suggest 5,000 red, pink and white.

Candles – we would recommend 200 real and 200 fake

Fairly lights – 10 sets, and the ones with different modes

Marry me signs – 1 or 2 small signs to begin with.

Please note that this is a very basic baseline of essential props that will get you going.

STEP 4: Understand the business basics

Now, it’s all very well and good you know your client and have your decorations in the bag. But it is also essential that before starting your company you understand the back end of running a business. This includes understanding how to work through the initial engagements, consultations, working through concepts, how to manage your finances with suppliers and quotes, budgeting, creating exciting concepts and all the legalities in starting a new business. We could spend all day chatting to you about how to do all of this. If you would like to find out more than sign up today to our Romantic Event Academy.

STEP 5: Market like a pro

Finally, once you understand your how to run your business you are ready to start marketing and putting it out to the big wide world. When marketing it is important that you refer back to your target audience. You need to make sure that you are able to break them down through, age, location, and disposable income. Once you have this in the bag then you can research them and start targeting them. This could be through social media, networking, and press events.

So, that’s all from us today at The Proposers!

If you would like a more in-depth explanation of each of these areas then don’t hesitate to get signed up today to our Romantic Event Academy click here to do now! Daisy will run you through each of these elements giving her real-life experiences and hot tips and tricks so you can become a Pro Proposal Planner.

Lots of love,